Convention in Narrative videos

In some narrative based music videos, directors and camera men incorporate a establishing shot so that the opening scene can give the viewer a idea of where the music video is based.

In these shots you can see the director has right from the start introduced to us where the story is set.

performance videos also include a close up of the artist singing along to the lyrics.

in these shots, taylor and katy are lip syncing to their song to make it look like they are singing along to it.

Some artist relate their videos to an artwork or something that has inspired them. in the picture below Bruno Mars was inspired by the art work of Erika Iris Simmons to create his music video.